My Favorites
My Favorites
Add Page
Add Page
Print
Print
You have 0 items saved in "My Favorites"
Use "My Favorites" to collect pages and downloads that you would like to keep in one place. To store a page, click on the "Add to My Favorites" button at the top of the page. To store a download, click on the plus button next to the download link. My Favorites will be saved for seven days.

Retail 

The Roanoke, Virginia region is the largest metro in Western Virginia and a regional center for approximately 600,000 people who shop, work, and are entertained here.

Roanoke Regional Trade Area

The Roanoke Regional Trade Area is divided into three retail trade areas based on driving time: tertiary (60-minutes), secondary (45-minutes), and primary (30-minutes). The trade area also consists of several sub markets. 

Tertiary Retail Trade Area (60-Minute Drive)

Tertiary MarketFrom past Blacksburg to Lexington to Smith Mountain Lake.
  • Population (2012): 599,832
  • Projection 2017: 613,506
  • Retail Sales: $6.5 Billion
  • Higher Education Enrollment: 133,489
  • Households (2012): 242,726
  • Projection 2017: 249,160
  • Average Household Income: $59,692
  • Median Household Income: $44,239
  • Per Capita Income: $25,544 

Secondary Retail Trade Area (45-Minute Drive)

Secondary MarketFrom Blacksburg to Bedford to Smith Mountain Lake
  • Population (2012): 410,204
  • Projection 2017: 419,018
  • Retail Sector Purchasing: $5 Billion
  • Higher Education Enrollment: 53,906
  • Households (2012): 167,749
  • Projection 2017: 171,798
  • Average Household Income: $59,692
  • Median Household Income: $50,592
  • Per Capita Income: $28,370
 

Primary Retail Trade Area (35-Minute Drive)

Primary MarketRoanoke metro and surrounding area.
  • Population (2012): 273,553
  • Projection 2015: 278,884
  • Retail Sector Purchasing: $3.6 Billion
  • Higher Education Enrollment: 14,434
  • Households (2012): 114,224
  • Projection 2017: 116,529
  • Average Household Income: $60,963
  • Median Household Income: $51,780
  • Per Capita Income: $28,893

Sub Markets


View Retail Submarkets Roanoke Virginia Region in a larger map

Sign Up for Our Newsletter