Roanoke Regional Trade Area

RETAIL MARKETS
The Roanoke Region has long been a popular destination for shopping. And, with a diverse and growing population, the region is experiencing greater buying power.

The Roanoke Regional Trade Area is divided into three retail trade areas based on driving time: tertiary (60-minutes), secondary (45-minutes), and primary (30-minutes). The trade area also consists of several sub markets.

TERTIARY RETAIL TRADE AREA (60-Minute Drive)
From past Blacksburg to Lexington to Smith Mountain Lake.

Population (2007): 518,331

Projection 2012: 530,888

Retail Sector Purchasing: $5.8 Billion
Tourist Spending: $644 Million
Higher Education Enrollment: 80,000

Households (2007): 212,901

Projection 2012: 219,956

Average Household Income: $57,278
Median Household Income: $44,278
Per Capita Income: $23,868

Tertiary Retail Trade Area

Tertiary Retail Trade Area

SECONDARY RETAIL TRADE AREA (45-Minute Drive)
From Blacksburg to Bedford to Smith Mountain Lake

Population (2007): 340,847

Projection 2012: 349,053

Retail Sector Purchasing: $3.9 Billion
Tourist Spending: $644 Million
Higher Education Enrollment: 44,000

Households (2007): 143,331

Projection 2012: 147,923

Average Household Income: $58,034
Median Household Income: $42,472
Per Capita Income: $24,684

Secondary Retail Trade Area

PRIMARY RETAIL TRADE AREA (35-Minute Drive)

Population (2007): 277,678

Projection 2012: 282,550

Retail Sector Purchasing: $3.3 Billion
Tourist Spending: $644 Million
Higher Education Enrollment: 10,000

Households (2007): 117,215

Projection 2012: 120,158

Average Household Income: $58,692
Median Household Income: $45,673
Per Capita Income: $25,054

Primary Retail Trade Area