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Retail 

The Roanoke, Virginia region is the largest metro in Western Virginia and a regional center for approximately 600,000 people who shop, work, and are entertained here.

Roanoke Regional Trade Area

The Roanoke Regional Trade Area is divided into three retail trade areas based on driving time: tertiary (60-minutes), secondary (45-minutes), and primary (30-minutes). The trade area also consists of several sub markets. 

Tertiary Retail Trade Area (60-Minute Drive)

Tertiary MarketFrom past Blacksburg to Lexington to Smith Mountain Lake.
  • Population (2015): 609,450
  • Projection 2020: 624,803
  • Retail Sales: $9.7 Billion
  • Higher Education Enrollment: 133,489
  • Households (2015): 246,667
  • Projection 2020: 253,395
  • Average Household Income: $62,077
  • Median Household Income: $44,252
  • Per Capita Income: $25,701

Secondary Retail Trade Area (45-Minute Drive)

Secondary MarketFrom Blacksburg to Bedford to Smith Mountain Lake
  • Population (2015): 340,713
  • Projection 2020: 348,477
  • Retail Sector Purchasing: $6 Billion
  • Higher Education Enrollment: 53,906
  • Households (2015): 142,795
  • Projection 2020: 146,223
  • Average Household Income: $64,024
  • Median Household Income: $45,610
  • Per Capita Income: $26,885
 

Primary Retail Trade Area (35-Minute Drive)

Primary MarketRoanoke metro and surrounding area.
  • Population (2015): 267,381
  • Projection 2020: 273,609
  • Retail Sector Purchasing: $3.9 Billion
  • Higher Education Enrollment: 14,434
  • Households (2015): 112,216
  • Projection 2020: 114,941
  • Average Household Income: $64,609
  • Median Household Income: $45,467
  • Per Capita Income: $27,233
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