Roanoke Regional Trade Area
Tertiary Retail Trade Area - Secondary Retail Trade Area - Primary Retail Trade Area
The Roanoke, Virginia region is the largest metro in Western Virginia and a regional center for approximately 600,000 people who shop, work, and are entertained here.
The Roanoke Regional Trade Area is divided into three retail trade areas based on driving time: tertiary (60-minutes), secondary (45-minutes), and primary (30-minutes). The trade area also consists of several sub markets.
TERTIARY RETAIL TRADE AREA (60-Minute Drive)
From past Blacksburg to Lexington to Smith Mountain Lake.
Population (2010): 532,348
Projection 2015: 544,264
Retail Sales: $5.5 Billion
Higher Education Enrollment: 133,489
Households (2010): 216,379
Higher Education Enrollment: 133,489
Households (2010): 216,379
Projection 2015: 222,532
Average Household Income: $55,444
Median Household Income: $47,952
Per Capita Income: $23,559
Median Household Income: $47,952
Per Capita Income: $23,559
Tertiary Retail Trade Area
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SECONDARY RETAIL TRADE AREA (45-Minute Drive)
From Blacksburg to Bedford to Smith Mountain Lake
Population (2010): 367,352
Projection 2015: 375,543
Retail Sector Purchasing: $4.2 Billion
Higher Education Enrollment: 53,906
Households (2010): 151,365
Higher Education Enrollment: 53,906
Households (2010): 151,365
Projection 2015: 155,645
Average Household Income: $56,423
Median Household Income: $48,829
Per Capita Income: $24,130
Median Household Income: $48,829
Per Capita Income: $24,130
Secondary Retail Trade Area
Population (2010): 258,762
Projection 2015: 263,600
Retail Sector Purchasing: $3.2 Billion
Higher Education Enrollment: 14,434
Households (2010): 109,719
Higher Education Enrollment: 14,434
Households (2010): 109,719
Projection 2015: 112,361
Average Household Income: $59,350
Median Household Income: $51,332
Per Capita Income: $25,686
Median Household Income: $51,332
Per Capita Income: $25,686
Primary Retail Trade Area
