Regional Brand

What is NewVa?

It is brand and visual identity for the region of western Virginia that encompasses the Alleghany Highlands, the Roanoke Valley and the New River Valley.

The visual identity – the logo you just clicked on – seeks to take the region’s core values and give them form and shape through a combination of symbols, graphics and words.  A region brands itself to provide a distinct identity, different from other regions.

The NewVa region positioning statement reads:

“Anchored by urban and educational assets and surrounded by rich natural beauty, NewVa offers the opportunity for an active, engaged, yet comfortable and secure lifestyle

“The area makes it possible for people to connect through organizations, neighborhoods and supportive business communities, while offering an abundance of outdoor recreational opportunities.

“Additionally, NewVa is home to numerous institutions of higher learning, providing educational resources and stimulation for area businesses and residents alike.”

The NewVa logo represents growth, optimism and strength, qualities that speak for all the communities within the region.  The sunrise over the mountain symbolizes a new day, a bright future and continued growth.  The divisions within the mark represent the coming together of the individual areas within the region as a stronger whole.  The color palette and soft, organic execution of the mark give it a friendly and approachable feel.  Like the region it represents, all the pieces have their own personality, but the strength comes from the combination of the parts.